The Art and Science of Market Sizing

Service Description

Intro Creating a successful forecast entails confidently assessing the total addressable market (TAM) and serviceable addressable market (SAM) so that sales teams can hit their quotas at year end. However, many professionals are uncomfortable with making such projections. Overestimating the market makes for a frustrating situation for sales teams that miss their quotas. Underestimating the opportunity means money is left on the table. The training is designed to support sales and sales enablement teams in assessing demand and market opportunity and in estimating growth opportunities for products and services. Benefit This workshop instills confidence in product managers and in sales and marketing professionals by arming them with guidelines, tools, and methods to quantify the opportunity for a certain product or service. Upon completing this workshop, they will be able to assess market opportunity and more confidently and accurately estimate growth opportunities for products and services. The workshop also boosts the credibility and reliability of a market forecast for presenting to venture capitalists or internal audiences that can provide valuable support (buy-in). Target audience The training assists professionals in sales, sales enablement, product management, and customer experience. Using it, they will augment their understanding of market sizing and forecasting.