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Digital Marketing Models

Going beyond the four Ps of marketing

Walter Street

Service Description

Intro You may have heard about the four Ps of marketing: product, place, price, promotion. But now, in the social media era when platform-based businesses reign, there are eight Ps. Corporate strategy functions that wish to develop a deeper understanding of the broader considerations for marketing when the company is bringing a new product/service to market also must emphasize the four new Ps: people, positioning, process, performance. This methodology can be applied to actual products and services or those in the company’s pipeline. Optional additional work can include assessing a host of companies and determining how they apply the digital marketing fundamentals using the eight Ps. Benefit Executives who understand how the eight Ps interact and impact their business can expect to go into the market with a clear, focused approach and to succeed in a market increasingly shaped by social media and platform-based businesses. Target audience This training is designed for product teams or those in corporate strategy functions who wish to better understand the broader considerations for marketing when they are bringing a new product or service to market in the age of social media. It is also suitable for those looking to brush up on their marketing fundamentals and terminology.


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Contact Details

  • Walter Street, Roslindale, Boston, MA 02131, USA

    inci.kaya@gmail.com


I have really valued the insights and analysis Inci has provided. It is not overstated in declaring that Inci is the best market/competitor/industry analyst I’ve ever worked with. 

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