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Differentiation in Products and Services

Presenting powerful examples and case studies

Walter Street

Service Description

Intro This workshop analyzes 10 companies and products that leave a strong mark and are distinctive, powerful, and memorable in consumers’ lives. The workshop presents examples from Amazon, Chobani, Disney, Instacard, Netflix, PayPal, Shopify, and others, using case studies and discussions to identify best practices. Benefit Product managers and customer experience professionals will benefit from looking beyond the company’s four walls to ensure they are best positioned for their product to succeed and make an impact in the market. Ultimately, they will bust any blind spots in their approach, and reap the findings and insights from this session into their products. Target audience Product managers tasked with making a new product or service memorable, impactful, and powerful can benefit from this interactive workshop as they study how powerful brands make their mark. Possibilities include engaging customers differently to deliver value, configuring assets differently, leveraging intuitive user experience, and offering inclusive product design or values.


Upcoming Sessions


Contact Details

  • Walter Street, Roslindale, Boston, MA 02131, USA

    inci.kaya@gmail.com


I have really valued the insights and analysis Inci has provided. It is not overstated in declaring that Inci is the best market/competitor/industry analyst I’ve ever worked with. 

Gary Beckett, Director & General Mgr - Workplace at CSC

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