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Customer Experience for CIOs

Using the opportunity to become a profit center

1 hWalter Street

Service Description

Intro Customers are at the heart of every business’s success. They expect a seamless and intuitive experience from businesses they engage with. CIOs can support their organization’s goals — whether by improving profitability, growing revenue organically, capturing customers from competitors, expanding the customer base, or improving the customer experience. This workshop is designed to provide guidance to CIOs on improving the customer experience (CX). It explores ways CIOs can meet and exceed customer expectations through meaningful, timely, and personalized interactions. Customer data platforms (CDPs) and customer analytics (CA) tools are essential in fulfilling this role. The session is interactive, providing an outline of the advantages and disadvantages that come with these technologies and offers additional factors to consider. Benefit CIOs can make a powerful impact on income by championing the use of CA tools. CA is key in increasing the number of loyal, recurring customers that boost the income side of that income statement. CIOs have a chance to shine when it comes to fulfilling the expectations of customers — both existing and prospective. The workshop explores ways CIOs can accomplish this task through intelligent CDPs and CAs, providing customers with unified, timely, and cohesive interactions. Target audience This workshop is ideal for CIOs seeking to shine by contributing directly to the company’s profits through expanding the customer base, increasing the value of customers, and improving the customer experience overall.


Contact Details

  • Walter Street, Roslindale, Boston, MA 02131, USA

    inci.kaya@gmail.com


I have really valued the insights and analysis Inci has provided. It is not overstated in declaring that Inci is the best market/competitor/industry analyst I’ve ever worked with. 

Gary Beckett, Director & General Mgr - Workplace at CSC

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